FTFc works with clients to create tested and reliable family programs and family travel sales packages, enabling clients to successfully access the growing and lucrative family travel market.
After thoroughly evaluating clients' existing
family travel product, FTFc provides clear, economical, practical and proven
ideas and techniques to make the refreshed product more dynamic and compelling
to travel decision-makers.
| Are You a Veteran Family Travel Marketer?
Click Here and Find Out How To Increase Sales of Your Current Family Program New to the Family Market?
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FTFc's specific services for Veteran Family Travel Marketers include:
EVALUATION OF CLIENT'S CURRENT FAMILY PROGRAM
- Safety Issues and Child Security
- Cost vs. Complimentary Activities
- Family Together Activities
- Children's Menus: Format/Cuisine
- Seasonal Programs
- Site Inspection of Children’s Facilities
- Staff/Child Care Provider Training
- Programming Content and Presentation
- Evaluate Age/Educational Appropriateness
- Review Included and Value-Added Elements
- Pricing and Positioning vis a vis Competition
- Identify Potential New Family Amenities and Facilities
- Review Sales Material and Brochures
- Evaluate Press Releases and Your Family Message
- Assess Web Site Design and Usability
- Assess Marketing/PR/Advertising Messages
- Growing Old with the Family Market
- Encouraging Family Loyalty
- Development and Marketing of Seasonal Activities
- Partnering with Local, Regional and National Suppliers and Vendors
DEVELOPMENT OF A COMPETITIVE FAMILY TRAVEL SALES PACKAGE
- Analyze Existing Market/Clientele Potential
- Develop Cost-Effective Approach
- Design Key Elements and Value-Added Benefits
- Price Appropriately for Fly/Drive and Local Markets
- Develop Children's Facilities, Soft Goods, Menus
- Conduct Research/Product Testing as Needed
- Review Consumer Reception Procedures
- Convert Existing Assets into Family Facilities
- Hotels: Guest Room Set-up, Safety and Family Amenities
- Examine Staff Training
- Test New Product Development as Needed
- Determine Needs/Seasonality/Viable Commitment
- Assess Cost vs. Return on Investment
- Assess Staffing Needs and Training
- Design or Designating Children’s Facilities
- Create Programming Content and Presentation
- Identify Safety and Security Issues
- Design Family Together Activities
- Research/Focus Group Test as Needed
- Plan Approach to Family Market
- Create Sales Material, Brochures, Media Releases
- Refine the Family Message In-house and Online
- Refocus Marketing/PR/Advertising Messages
- Research/Focus Group Test as Needed
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891 Amsterdam Ave, ste 001a, New York, New York 10025 USA 
212-665-6124; Fax 212-665-6136 |
Copyright © 2002 - 2005 The Family Travel Forum, Inc
| "In 2003,
Fairmont Hotels and Resorts engaged the services of Family Travel Forum
to consult with us on development
of a new universal Family program for our hotels and resorts. Since that time, Kyle McCarthy and her group have been a valuable resource on all aspects of the family market in North America. From research to final recommendations, all steps have been done articulately and with great enthusiasm for the final outcome. There is no better source of ideas and knowledge of the family travel market than FTFc." Cheryl Scinocca FHR Brand Marketing Toronto, Ontario "Their work brought a
lot of phone calls and internet inquiries regarding our product. It is
difficult for us up here to find such an understanding of the family market
and product, and FTFc gave us what we need."
"Their experience with
frontline consumers is what makes their advice so compelling and useful..."
"I read FTFc's material
and Kaleel visited one of my client's inns, and I can say the insight and
advice provided was sound, realistic and very helpful."
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