Times have changed.

In today's world, time-starved families are expressing a need to travel together. They want to create lasting family memories through meaningful travel experiences.

What is family-friendly?

Travel agents, tour operators, destinations, hotels, resorts, transport providers and attractions must recognize that family-friendly travel is not “travel” dressed in “family” clothing. Selling to families and satisfying them requires a special set of skills and a decidedly different mind set.

Who is your target market?

The target market has changed, too.

The post-millennium family has evolved to include single parents, mixed couples, step and blended families, gay families, reunions  and many types of multi-generational groupings:

grandparents,

Our clients clearly see the increased potential for revenue, brand loyalty and repeat traffic from the family travel market.

They come to FTFc for our help in understanding and accessing this market in ways that will generate repeat customers – thus driving revenue to the bottom line and satisfying the market’s real need for quality family programs.
 
 
 
 
 
 
 
 

Family Travel Forum Consulting  FTFc  891 Amsterdam Ave, ste 001a, New York, New York   10025 USA   212-665-6124; Fax 212-665-6136